FORCE MAJEURE˚
olfactive brain booster
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SO SCENT˚
olfactive brain booster
FORCE MAJEURE˚ experiment 56, our olfactive brain booster,was born of a collaboration between The Society of Scent - a collective of perfumers and disruptive thinkers - and forceMAJEURE Design, an award-winning international creative agency with a long history of designing for the fragrance industry. It embodies a natural synergy between the work of a designer and a master perfumer: the challenge of translating concepts into visual and sensorial experiences
The power of scent has long been recognized for its ability to trigger memory and enhance mood. Perfumers the world over have blended fragrances that stimulate the senses and bring back powerful and distinctive memories. Two creative teams came together and decided to push this concept further - to explore a scent that can stimulate creativity. We initially dubbed it Experiment 56, the Olfactive Brain Booster - a statement scent that goes beyond the traditional role of fragrance.
The goal of this unique experimentation is simple yet daring: to create a olfactive experience that can amplify the brain's creative power with confidence, energy and imagination. The Society of Scent employed the pressure-free "Slow Scent" technique to create a gender-neutral, distinctive expression that exists at the intersection of innovation and craft. The name Force Majeure itself speaks to the powerful momentum of uninhibited creativity: our Olfactive brain booster fragrance is a passionate tribute to creativity.
“First, a sharp, zesty grapefruit note invigorates the senses.” says Jean-Claude Delville.Under the initial burst of citrus lies earthy, sensuous and grounding vetiver intertwined with hemp oil, known to enhance imagination and creativity. A salty sea breeze note rounds out the fragrance with a bit of spice and copper accord - a micronutrient essential to the health of the brain.
#forcemajeure56 #brainbooster #creativity #energy
#copper #essentialoils #grapefruit #vetiver #hempoil #smallbatch #augmentedreality
#societyofscent #forcemajeuredesign #smartconnect #soscent #jeanclaudedelville
forceMAJEURE design office
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forceMAJEURE design office
About
forceMAJEURE, a creative agency dedicated to luxury and lifestyle brands, specializes in brand creation, brand renovation, product design and innovation.
We offer a wide range of expertise, from strategy, visual and brand identity, to product, packaging, brand content creation & brand experiences.
About THE SOCIETY OF SCENT
We are a collective of disruptive thinkers and shakers with a solid expertise in Scent and Fragrance. Our team and network is composed of Perfumers, Brand Builders and Creative visionaries.
The Society of Scent offers customized olfactory consultancies and brand development for international companies or entrepreneurial project.
Formulated by Nose Jean Claude Delville and featured guest Perfumers,
SO SCENT° is our Cult Brand, created in our proprietary laboratory in the South Bronx.
Each fragrance is imagined with a non gender-specific esthetic and is designed to trigger a flow of sensory emotions for everyone.
oil and fragrances
the team
oil and fragrances
The artistic and crafted process, the highest quality of ingredients and the time spent on necessary maturation and maceration are bound to deliver the ultimate Slow Scent experience.
olfactive brain booster
FORCE MAJEURE˚